WSU Online MA in Strategic Communication

WSU Online MA in Strategic Communication

August 14, 2019 1 By Stanley Isaacs


[MUSIC PLAYING] REBECCA L. COONEY: The online
MA in Strategic Communication Program is designed
for those who want to advance in public
relations, advertising, corporate communications,
and communication management. CHRISTY CURTIS: The
degree is classified as a terminal
professional degree for those wanting to excel
in strategic communication. REBECCA L. COONEY:
The program is designed to advance
professionals in the areas of
campaign development; core message and brand; the
learning of multimedia tools; as well as core skill sets for
areas of ethics, persuasion, and research methods. MEGAN CHING: There’s
several examples of how I’ve applied things that
I’ve learned in this program, learning all of the
multimedia tools and really learning how to apply
that within my own position. I’ve even been able
to do some projects that we’ve then gone on and
used here at the monorail, which has been fantastic. CHRISTI BALL LOSO: I was, at
the time, a working professional looking to enhance my
skills and my knowledge in things such as consumer
behavior and market research and copyright law. And I learned all those
things and much more to apply to the work that I do. REBECCA L. COONEY: While
the program is online, it is not impersonal. Students have a tremendous
amount of contact, not only with each other,
but with their faculty. CHRISTY CURTIS: It’s a
very high-touch program. ERIN GALLAGHER: The
faculty are comprised of research, clinical, and
area adjunct instructors. All of our faculty are
either working full-time here in Pullman, Washington,
on the main campus or in the region. Many are alumni. CHRISTY CURTIS: Our
students are really getting a well-rounded
education with both the research and clinical side
of the faculty. SHANNON BLOOD: Strong
instructors are, of course, very
beneficial and helpful. And in the course of the
classes I took for this degree, I had some instructors who were
amazingly and remarkably right on top of being
connected and plugged in and very responsive
to questions. DAVID JOHNSON: The
other thing that I thought was very helpful,
too, as part of the program is the Virtual Mentor, which is
usually a student, somebody who is a graduate from Washington
State University that’s there to help walk us through
some of the IT issues. CHRISTY CURTIS: Most of
our students coming in, they’re coming from all
different backgrounds. There’s no requirement
for experience in strategic communication,
so we have people from nonprofit, government
agencies, hard science backgrounds. REBECCA L. COONEY:
We also have veterans who are finding their way back
into the traditional workforce as well as at-home
parents who are looking to re-enter the profession. JACQUELINE SOUTHWICK: The
value in the Strat-Comm Program comes from the interaction
with the students. There’s professional
sharing and resources. I had people look at my resume. I had people look at different
project work that I did. And it was collaborative, and
it was it’s very fulfilling. And I feel like I developed
a professional network. CHRISTY CURTIS: Program
requirements for the degree are pretty basic. The curriculum is
a set 10 courses. There are no electives
in the program. So all students take
the same 10 classes. Most of our students
have full-time jobs, have work-life obligations,
so they take two classes a semester. That’s pretty
comfortable for them. But we have some students
who want to finish faster, and so the fastest you
can complete the program is in a year. They have up to five years
to complete the degree. So it’s very versatile. DAVID JOHNSON: One of the things
that I think that’s important is the online
portion allows folks that are really busy– they
can continue their education but at the same time, they don’t
have to sacrifice their career or sacrifice their family. It’s definitely a juggling
act, and it’s a balancing act. And it takes a lot
of time, and you have to be good at
time management, but it’s definitely doable. REBECCA L. COONEY: In our
short time as a program, we have received a number
of national rankings for online program delivery. JACQUELINE SOUTHWICK: I
would recommend this program to others. I have recommended
this program to others. I strongly believe in it. I think it’s a terrific
professional tool. It’s not just about
advancing your career, it’s about personal growth. I accomplished more academically
than I ever intended or thought that I could. And it’s because of this
program and how well it fit with my personal
and professional interests. CHRISTY CURTIS: So we look
forward to hearing from you soon. And if you want
more information, check out our web page. [MUSIC PLAYING]