Why SEO Matters

Why SEO Matters

October 23, 2019 0 By Stanley Isaacs


Is SEO really relevant in today’s market?
Well, I’m going to show you how we can take SEO principles to create hugely findable content
for social, blogging and for search results. It’s going to be awesome. Make sure to stay
at the end because I’m going to tell you all about our findability community and how you
can be the most findable business online and do it yourself. Okay guys, let’s talk about
the difference between SEO and findability. Does SEO (I said that with air quotes) matter?
Let me walk you through the difference between SEO or search engine optimization strategy
and a findable strategy. So, when you think about SEO or think about robots and algorithms
and keywords and all this crazy nerd talk. And the problem with SEO is that it’s just
for the robot. It doesn’t care about the human engagement. It doesn’t care. It’s only about…
if there’s 200+ google algorithm, It’s just going to go, check, check, check, check, check,
check…. Right? The problem with SEO is that it is too robotic. Have you ever been to a
page on a website, you’re like, “Clearly, that’s for Google. Not for me.” So, even though
achieved first page ranking for a keyword, you disagenda the visitor because it was never
written for them. So one thing to remind yourself is that SEO is not the endgame here. I use
it a lot but I hate this phrase. Because it is riddled with misunderstanding, robots and
deception. And I hate that. So, let’s evolve our thinking to findability. Okay, let’s talk
about findability. There is a human behind every click. I like to think it as a heartbeat
behind every click. Remember it’s all about love. Thank you so much. When I say love,
I mean you got love on your customer. So, when they search for something, they feel
instant connection with you. They want to feel that love. Remember it’s not the robot.
It’s about the human. A heartbeat, remember? So, when I go to google and I’m searching
for something, that is a human engagement. It is not a robotic engagement. It’s a human
engagement. And I want to encourage you that this is the biggest mistake that business
owners make is they go for SEO. The robotic, the code. And guess what? When you launch
website with all these content, it ranks really well but it’s crickets in the background.
Because you didn’t think about the human. You only thought about the robot. So, findability
is about understanding what people want through data. So, the tools that on this channel are
all about helping you as a non-technical business owner to arm you with some of the weapons
of the SEO community. Now, I say weapons, I mean that you’re able to take the data and
start creating great findable content that is not only indexable by Google but when someone
finds it, it resonates with them. So, I’m begging here because I don’t want you to ever
do SEO ever again. I want you to do findability. Establish the heart in your marketing that
reflecting your content, your website, your blogging and your social. The heart is what
gives you likes and followers and subscribers. It’s not about the robot. Are you enjoying
this content? Man, I love findability. It’s the key to real online success. It’s not about
the nerd in your life. It’s about you as a business owner taking control back of your
findability. So make sure you subscribe to this channel. Hit the bell so that you are
notified every time I launch a new video. And that’s everyday. Monday thru Friday, by
the way. Now, I love what I do. I hope you love my videos and I will see you on my next
video. It’s going to be amazing.