Why do so many colleges say the same things? | Arizona State University

Why do so many colleges say the same things? | Arizona State University

November 8, 2019 1 By Stanley Isaacs


There are just so many words to use to describe the university experience. I think university communicators in general struggle with really telling a family what the experience is like for their students, and we tend to wind up using very, very similar language about very different experiences. So you’re going to hear things like hands-on, project based, real world. What I recommend families look for are specific examples of how students have taken advantage of these quote, unquote buzzwords. If a school says that their engineering program is a hands-on engineering program, spend time on their website, watch their videos, look for how that hands-on phrase is actually being practiced by the faculty and the students. I don’t like when we down play the college experience as not being real life. College is the real world. What colleges are trying to say when they say real world is that most universities offer you work experience, internship experience, other career focused opportunities to expand your experiences at the university. You’ll hear phrases like investment in your future. We believe that the outcomes that you will get upon graduation – good career outlook, the health and wellness benefits individuals receive, these are all ways to say that the university believes that the value that you will get by earning the degree far outweighs the cost over time. So, some universities might write from the prospective of us and we. “We do this.” “The blank university experience is like this.” Some schools take the approach of saying “Your student will experience this,” or “the experience is up to how you design it.” Schools that write in a way that puts the student in the driver’s seat is usually an indication that the student has a bit more control over what their experience is going to be like. Thank you so much for watching. We’re creating this content to really help you and your family learn more about the college-going process. If what we’ve talked about is interesting to you, you can watch more videos. Go over to our blog where we have articles and other resources to help you really make an informed decision about your college choice for your students. Thanks for watching.