Poindexter’s Favorite Commercial

Poindexter’s Favorite Commercial

October 17, 2019 0 By Stanley Isaacs


This is actually a commercial that we did
with Scotty McCreery right after he won American Idol. During American Idol,
Scotty talked about his love for Bojangles and specifically the Bo-Berry
Biscuit so, with the help of our franchisee in Raleigh,
we sent Bo-Berry Biscuits out to California during the filming of American Idol to
feed Scotty and some of the other performers. We also sent him some
T-shirts, and he actually during some of the rehearsals wore an ‘It’s Bo Time’ T-shirt
and we got some national exposure through that as well. Whenever we look at
concepts for TV, it’s typically our ad agencies that come up with a concept and
at that time he had just released his new album. On the album was a song called “In A Water Tower Town.” BooneOakley, our agency, came up with a conceptual idea of,
instead of saying ‘in a water tower town,’ what if we change the lyrics to ‘in a
Bojangles town,’ and it’s absolutely my favorite commercial. I think we ended up
doing like five or six commercials eventually with Scotty, and all the
productions were so much fun just being around him and his family and how close
we ultimately became during the time that he was endorsing Bojangles’.