PewDiePie vs T-Series – Who Will Win?

PewDiePie vs T-Series – Who Will Win?

October 26, 2019 100 By Stanley Isaacs


If we look at the website Social Blade and
the most popular YouTube channels, the top four places don’t go to individuals or companies
but to categories. Music is first, gaming is second, sports is
third and movies is fourth. Then coming in fifth and sixth place we have
the two channels we will talk about today, with PewDiePie only just coming above T-Series. Then again, Social Blade gives PewDiePie only
an A grade and it gives T-Series an A++ grade. The ranking is based on subscribers and not
uploads or video views. The channels that follow in this ranking are
Canal KondZilla, Justin Bieber and 5-Minute Crafts. But the talk of town right now is the battle
between two channels, the ones we’ll discuss in this episode of the Infographics Show,
PewDiePie vs T-Series – How Do They Compare. Let’s start with some introductions, for
those of you who are not familiar with, or don’t know too many details about how these
channels got going. PewDiePie is a 28-year old Swede called Felix
Arvid Ulf Kjellberg. While he was studying industrial economics
and technology management at university in Gothenburg he started a YouTube channel. He dropped out of uni and soon started to
concentrate on graphic design and also in the background, his channel. No one lives for free and creating content
isn’t easy when broke, and it’s well known that one way he earned an income when he got
going was by selling hot dogs. While the media reports that his parents were
wealthy entrepreneurs, it seems young Felix wasn’t just handed a silver spoon. Not only was he selling hotdogs, but he told
the media his boss made him sell almost raw hotdogs as cooking them cost too much money. He said his main love back then was Photoshopping
girls, and he almost landed an apprenticeship working with what he called “the best advertising
agency in Scandinavia.” Maybe it’s a good job he didn’t get it. Felix’s first channel was actually named
PewDie and he registered it on December 19th, 2006. He forgot his password and so on April 29th,
2010, he started another channel called PewDiePie. We are told the first video he posted, that
you can still watch, is him playing Minecraft. There is no face cam for this video. It wasn’t until February 17th, 2011, that
he did his first video showing his face. At this point he had a whopping 2,500 subscribers
and had uploaded 100 videos. Later in the year, it’s said he realized
that just playing games wasn’t going to cut it and he believed that his personality
had to shine through. He was right of course, and on July 10th,
2012, he hit the one-million subscriber mark. He announces this in one video, seemingly
overjoyed, exclaiming, “We frickin’ did it” while he plays with his pet pug. That year he would rocket to fame and also
infamy, but everyone knows just a little bit of controversy can be a good thing. Yep, he made jokes about topics many people
thought he shouldn’t be joking about, but after being scolded by the public and the
media he only became more successful. By January, 2013, his videos had been seen
more than a billion times. We’ll come back later to how well he’s
done since then. T-series, which follows PewDiePie in the YouTube
subscriber rankings, had very different beginnings. The real company name is Super Cassettes Industries
Private Limited. In 1983 it was founded by a guy called Gulshan
Kumar. At the start it was pirating Bollywood songs
for business, then it moved into making soundtracks for movies. Unfortunately, Kumar’s life was ended abruptly
when he was murdered by gangsters from the Mumbai underworld. He was hit by 16 bullets as he was coming
out of a temple. People allegedly involved with the crime were
other people in the entertainment industry and a bunch of what the Hindustani Times called
“assassins”. Moving on, T-Series started its YouTube channel
on 13th March, 2006, but it would be a few years until it started uploading content. That content was mostly music videos and trailers
for movies. We should add that T-Series is what is called
a multi-channel network, meaning it owns a bunch more channels. How did T-series get so big so quickly? The answer is quite simple, its popularity
grew in line with India’s fast-growing number of Internet users. India is the second largest online population
in the world at about 500 million users. Experts say that while this is a huge number,
India doesn’t have that many YouTube creators. With so little choice where do many Indians
go to watch their content? You guessed it, they go to T-Series. So, after giving you these short introductions
you can understand that it would be hard to compare the channels in terms of content. While they both strive to entertain, you could
say that they are chalk and cheese artistically. But we can look at their popularity and how
that popularity has paid off. As you know, PewDiePie has the most subscribers. The number is just above 67.2 million at time
of writing. In a month you can expect there to be about
another 800,000 subs added to that. T-Movies has just over 66.8 million subscribers
at time of writing. But here’s the kicker; in another month
you can expect the channel to have perhaps another 3.5 million subs. What that means is by the time you watch this
show, unless PewDiePie experiences some kind of miracle, T-Series should have done the
overtake. As for video views daily, T-Series gets anywhere
from 70 to 90 million views as we write this. So, let’s call the average 80 million. PewDiePie’s video views per day are all
over the place, but lately the number has been around 5 to 8 million views a day. That’s why T-Series gets that A++ grade
we talked about earlier in the show. But how does this translate to money, which
is no doubt the main motivation why these two channels get out of bed in the morning. Social Blade gives an estimated yearly earnings,
but the minimum and maximum amount is vastly different. That’s because advertising revenue is complicated. Let’s just cheat here a little and see what
others say about the earnings of these channels. One article in the Indian media in 2018 told
us that from January to July, 2018, the T-Series network of 27 properties raked-in around US$100
million. That’s just below the maximum for T-Series
alone that Social Blade gives, which is $115 million a year – not six months. But as T-Series is a company that does a lot
of things and has around 4,000 employees, let’s just concentrate on what Social Blade
says about the channel. PewDiePie’s maximum earnings as we write
this is $7.6 million a year, which is far lower. But in Felix’s case, he doesn’t exactly
have a large company with many monthly wages to pay. The former purveyor of cheap sausages in a
bun who once said, “My parents said that sitting at home playing video games all day
won’t bring you anywhere in life” is estimated right now to have a net worth of around $20
million. PewDiePie would no doubt have earned himself
a lot more money had he not been entangled in controversy after controversy. While we said at the beginning of the show
that it can pay to overstep the mark at times, it can also blow-up in your face if you push
it too far. We are not going to go in to all the controversies
Felix has caused, but you probably know he’s been criticized for using racial slurs, for
having a toxic fanbase and for even promoting alt-right ideologies. In terms of advertising revenue this can be
anathema, and Forbes wrote in 2017 that there is no doubt he would have been much richer
had he held his tongue at times. On the other hand, you could argue this irreverence
to political correctness has been what has charged his campaign. Yes, his channel is wholly disliked by many
people not young or born into what’s called Generation C. Yes, he is torn to shreds on
Twitter and Reddit on a regular basis, but obviously someone likes him. His detractors just seem to be more outspoken
than his devotees. His content is also mocked by the mainstream
media for being mindless to the extreme, what Wired called “aggressive stupidity”, but
he’s doing something right. He did start reviewing books, serious books,
so obviously PewDiePie isn’t a clown without a brain. He even sold his own book, “This Book Loves
You” which sold over 112,000 copies. That’s not bad, but looking at how many
people watch his channel we can extrapolate that making YouTube videos will give you a
better living than writing books as we head into a more digitally connected future. Maybe readers are a dying breed? As for T-Series, we can’t really say much
about controversy and content as it’s largely just music and music videos. There is no digital cult-of-personality like
you get with the likes of PewDiePie and Logan Paul. Mashable writes that there is no comparison,
as T-Series can push out many well-produced videos a day and poor old Felix is struggling
to get one decent piece of content out a day. Mashable wrote in September, 2018, “The
most viewed video uploaded by PewDiePie, the current king of YouTube, sits at 83 million
views. The T-Series channel’s most viewed video
has 565 million views. In fact, T-Series has 94 videos that surpass
PewDiePie’s most popular video when it comes to view count.” Soon PewDiePie will be eating the dust kicked
up by T-Series which is racing ahead at a speed so fast Felix won’t even see T-Series
fly past. Does he care? Well, he released the diss track, the one
with lasagna in the name. And he does sound kind of petty in the track,
singing, “You’re trying to dethrone me for spot number one, but you’re India, you
lose, so best thing you haven’t won.” Maybe it does hurt to get thrown off the top
spot. It’s no masterpiece, but he makes his point. Saying that, in an interview he talked about
him losing his throne. “I don’t really care about T Series,”
he said. “I genuinely don’t. I think that if YouTube does shift in a way
that’s more corporate… something else will take its place.” What do you think? Does he care about losing his spot? What about all the criticism he gets for his
content? Does he deserve it? Are you a fan? Are you a fan of T-series? If so, what’s so good about it that it gets
so much attention? Tell us in the comments. Also, be sure to check out our other video
Average American vs Logan Paul . Thanks for watching, and as always, don’t forget to
like, share and subscribe. See you next time.