Lauren: LinkedIn is absolutely the new C.V.
Nowadays especially for a recruiter we can absolutely tell what they’ve done, if they
fit the criteria. It’s most definitely the new C.V. As a recruiter, the first thing I
do when I come across any name of any possible candidate is put their name into LinkedIn.
Without a profile, it definitely leaves me with question marks. I think the most important
thing and especially for students is to make sure that your profile enhances or gives credibility
to your personal brand. I’m going to share a couple of points that I think are critical
and that I see a lot of people do not complete on their LinkedIn profile. There are a few
key points. The first would be have a profile photograph. Many people have profiles without
a photograph or have a photograph that is possibly not professional. Take the time to
get one professional photograph taken and put it onto your LinkedIn profile. It definitely
gives people, recruiters, clients, hiring companies the opportunity just to get a face
to a name, and it’s enhancing to your personal brand.
Secondly, I would say make sure that you have a crisp and punchy headline or subject. Make
sure that you sell yourself and your personal brand, so that people can find you using keywords
for exactly where you’re at or what you’re looking for. Thirdly, I would say make sure
that you tell your full story, so your professional career growth or development but in the case
of students, your personal story. Make sure to include things like hobbies, interests,
volunteer work and things like other languages. Those things can be huge assets in terms of
people sourcing or looking for new talent and also differentiating talent. Lastly, I
would say endorsements and recommendations. Please don’t wait around for people to endorse
or recommend you. Go out, ask a professor. Ask someone who you volunteered with. Speak
to a coach of a sports team. Ask them if they wouldn’t mind taking the time to go onto your
LinkedIn profile and make a recommendation or an endorsement. It certainly does go a
long way especially in today’s times.