Graduate Graphic Design Overview

Graduate Graphic Design Overview

October 13, 2019 3 By Stanley Isaacs


I’ve seen the role of design change
significantly. It is more valued and that I think of those as something that
informs almost everything about a business or an organization and that’s
become much more of a norm. Where design is today is at the pinnacle of what organizations need to do to compete. To get done what they need to get done,
they need our help. For many years graphic designers are saying “we need a
place at the table, we need to be at the c-level” Well now we are, but
unfortunately I think there’s a lot of people sitting at that table that are
not equipped. And one of those, it’s really critical, that I cannot find
adequate education for is leadership. How do you orchestrate other people? How do you orchestrate a creative process? How do you sell it to the marketing people, to the engineers? How do you sell that to the client? That’s what we call design
leadership. What we’re doing is trying to develop their design skills and their
thinking skills, as well as deep research-based process that allows the
design work that comes out of the thesis to be well considered and deeply
engaging both for the viewer but also for the student in the process. We bring
in two or three real life clients from the outside world and they’ll present an
issue and then it’s up to the group of students to solve the problem. How’s
their product doing? Is their audience dying? What’s going on? Those are the
questions that have to be asked. If you’re really going to do the job right. What’s the point? Why should we care? The “why” maybe is the good component, having that strategy or conceptual component where you’re thinking about “why you
should even be doing that” is a good way to like step back and maybe question
what it is you’re doing before you even start doing it for the sake of doing it. It may be about reorganizing the whole process of how the company works but
that’s where the design thinking comes in too. You have to really outline the problems of the brand not just visually but in the big aspect. So, they don’t give you the answers, they see what works and they see what doesn’t work and they just kind of push you towards there and hopefully you figure it out. If you
get too comfortable in an idea they’ll call you on it. You can see that it’s
their process too in their own work to kind of push things and go there. And the
rhythm here is kind of pushing for more interesting things and everybody’s
striving for that here. I think because we all come from very different
backgrounds, it allows us to have a really fresh perspective on graphic
design. We each bring something new to the table. Different concerns that the others
might not think of before and I think that allows the projects to become more
interesting. We’re the ones that have this sort of strange vision and are able
to see things big but we also can fixate on the tiniest detail. That is a really
rare combination that that I think designers inherently have, which makes
them so valuable. ArtCenter is a place of incredibly ambitious people and that
kind of ambition to really push whatever you’re doing to the highest level you
find in a faculty you find in our students. So we’re looking for raw energy.
If someone is driven by an idea, by the need to express. By the need to shed
light on something that they feel is not being noticed, but they have this drive
to do something then ArtCenter is the right place.