Ask Yoast: Lower rankings without HTTPS?
Larry Launstein Jr. emailed us asking, “How to optimize a site
that has lost rankings, because of lack of an SSL layer…”,
or basically because of lack of HTTPS. Well, if all of your competitors
have HTTPS and you don’t, at some point you might start losing
some rankings because of that, but I honestly do not believe
that that is your only ranking problem, if you have a ranking problem. But does every website
need HTTPS in the future? Yes. Should you thus be doing that right now
if you’re working on your site? Yes, by all means. If you do migrate, though,
make sure that all the old URLs redirect properly to the new ones and basically get an SSL certificate and thus HTTPS for your entire site
as soon as possible. Good luck.