A New Direction for International Student Recruitment at Griffith University

A New Direction for International Student Recruitment at Griffith University

August 27, 2019 0 By Stanley Isaacs


So, I work at Griffith International
in the Marketing Communications team, and we work across Griffith International to facilitate the marketing communication needs specifically around the recruitment of international
students to Griffith University. So we needed a way to coordinate digital
recruitment activities in different countries that we had chosen, for different programs, and that’s why we sought the services of Social Garden. We needed to be able to go into that
media space in different countries and get out our message through
those different channels, so Facebook, Instagram, LinkedIn,
Google Display Network. Also, Social Garden assisted with basically
putting together that strategy of going out and doing some of that brand awareness
to build up some of our audiences, and going that next part which what
we really needed, which was that lead generation. First of all, we looked for a digital agency,
obviously, and we are also very keen to work with a company like Social Garden
that had experience in Higher Education. And on top of that, as an additional layer, experience in marketing
internationally in the digital space. So there are few levels of complexity there
and Social Garden were an excellent choice. The campaign that we undertook
with Social Garden for digital recruitment, definitely put us in what we think is a great direction, in terms of what markets we go into,
how we go into them. I think it’s confirmed for us
what we should be going in the digital space and on top of just what we should
be doing in terms of where should we going, and what platforms, and which channels,
it’s also honing our content creation as well. One aspect, which was a really easy marry up for us, was that we already use the Asana
project management tool, so that was fantastic. It also highlights I think that the Social Garden comes with some
great project management skills as well. So I have a number of people
in my team working on the project so to have them very easily slide in and integrate with that system
and be able to communicate and meet deadlines, get all of our copy and content and assets, up to speed and up to scratch very quickly,
and effortlessly was good We are doing another digital campaign
this year which is great. In terms of changing, I think what it’s
done is set us in a really good direction And we’re looking forward to
continuing to moving in that direction. I would recommend Social Garden to my peers, specifically in digital marketing
in the international space for Higher Education. The campaign that we did with Social Garden
was really exciting for us. We went onto different platforms
that we haven’t tried before such as Snapchat and Instagram stories,
and we saw some great results.